About us

Where It All Began

Blende didn’t start in a fancy lab or a big office.
It started at home in a small room, with kitchen utensils, handwritten labels, and a lot of belief.

What began as small batches of organically sourced indigo powder and henna powder for neighbours and friends slowly turned into hand-blended tan removal powders made with ingredients I genuinely trusted. Every blend was mixed, packed, tested, and created with care, one batch at a time.

Today, Blende has grown from that tiny setup into a community of 58,000+ customers in just 8 months, and we’re only getting started. From kitchen blends to building a global Indian beauty brand, this is just the beginning.

The Mind Behind Blende

Hi, I’m Abinaya, founder of Blende, MBA grad from London, professional model, and Miss India Queen pageant winner.

After years of exposure around luxury beauty, global skincare trends, and products with ingredient lists longer than my shopping receipts, I realized something funny, the things that actually worked were the ones I grew up with. The grandma-approved oils, sandalwood, vetiver, blue pea, herbs, roots, and all the kitchen skincare we never gave enough credit to. Then life changed everything. Losing my father to cancer caused by years of chemical hair dye exposure made me question the beauty industry deeply, what we normalize, what we consume, and what “beauty” should really feel like.

So I created Blende - a brand that takes the magic of Indian ingredients and gives it a modern, elevated, zillennial twist.

The roots were always powerful. We just blended them differently.

Blende’s Vibe and Vision

Blende was born from one simple realization that the ingredients we grew up with were always ahead of their time long before ‘clean beauty’ became a trend. At Blende, we reimagine those traditions through modern formulations backed by science and made for today’s generation. Rooted in Indian culture with a global, zillennial lens, our mission is to put Indian skincare back on the world stage - modern, elevated and unapologetically Indian.

Not boring.
Just modern Indian beauty, blended differently.

K-Beauty had its moment. Now it’s time for I-Beauty.

Meet Our Team

Abinaya

CEO & Founder

Being professionally chaotic, accidentally productive, and somehow running a skincare brand between snack breaks. Powered almost entirely by conversations, chips, egg puffs, pazhampori, and last-minute ideas that sound questionable at first but magically end up working.

Induja

Chief Chaos Officer

She is the reason our Instagram looks organized while the rest of us are fighting for our lives behind the scenes. Officially the Social Media Manager, unofficially the Chief Chaos Officer, emergency editor, trend hunter, and pro- chip muncher.

Idhaya Chandiran

Chief Storytelling Officer

He is our Social Media Manager, chronically online, deeply in love with himself and rarely spotted in the office. He spends most of his time yapping, “researching” trends on YouTube, and acting busy but somehow still knows every reel audio before any of us.